So you know all those annoying hipster kids that run around drinking Pabst Blue Ribbon “ironically”? You know, the beer that the rest of us drank when we were broke-ass college students barely making rent and it was either that or Natty Light? The beer that fills the styrofoam coolers of our redneck brethren at family barbecues or tailgates? But these kids drink it because it means “anti-mainstream” and “I do my own thing, I don’t follow society’s rules”?
Back in 2004, Pabst executed a highly effective word-of-mouth campaign that made the long-declining brand an “ironic downscale chic” choice for bike messengers and other younger drinkers who viewed the beer as a statement of non-mainstream taste. —adage.com, as reported on freewilliamsburg.com
HAHAHA.
So all you kids drinking PBR because you think it makes you look cool and ironic and like you’re bucking mainstream? Yeah, you’re really just part of a corporate marketing campaign and you’re doing exactly what The Man intended for you to do.
Enjoy your shitty beer.
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Comments ( 4 )
[...] info on Dan Hesse, current CEO of the Sprint Nextel Corporation, and I came across this hilarious entry about Pabst Blue Ribbon written by Megan Morris of The Ride Home infamy. Who woulda’ thunk that a Google search for [...]
PBR and the Pseudo-Hipsters of Humboldt « There Was Hooliganism In The Air added these pithy words on Nov 19 09 at 3:07 pm
Brianne added these pithy words on This is awesome. You have no idea how happy this makes me. I witnessed this firsthand this weekend. Thank you thank you thank you.
Megan added these pithy words on
Nov 15 09 at
7:20 pm
I’d take Natty Light any day of the week over PBR. yug.
Kristen added these pithy words on
Nov 15 09 at
11:46 pm
